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Case Study: How Barva Skin Therapie Achieved 100x Growth Through Regional E-Commerce with EC Infosolutions

Background: A Farm, A Family, A Vision

Barva Skin Therapie is more than just a skincare brand, it is an extension of Kamakshi and Jaydev Barve’s belief in natural living, sustainable agriculture, and organic self-care. Based in Vita, a town in Maharashtra’s Sangli district, the Barve family has been cultivating certified organic produce for over 32 years.

Their connection with nature, passion for farming, and commitment to purity form the backbone of Barva Skin Therapie. Inspired by their visit to BioFach Germany in 2006, Kamakshi and Jaydev realized the global shift toward organic products, reinforcing their desire to build something meaningful, rooted in tradition, and relevant for modern India.

Barva Skin Therapie was born as an honest response to the increasing use of chemicals in personal care and cosmetics. With ghee-based lipsticks, turmeric-infused moisturizers, and SPF BB creams that nourish rather than conceal, the brand resonated with mothers, grandmothers, and daughters alike.

But to make this idea scale across India, they needed a partner who could match their depth with digital expertise. That’s where EC Infosolutions stepped in.


The Partnership: EC Infosolutions x Barva Skin Therapie (Since 2019)

When Barva Skin Therapie joined hands with EC Infosolutions in 2019, the vision was clear to take a purpose-led, farm-rooted skincare brand from the heart of Sangli to households across India. EC's role wasn’t limited to building a website; it involved crafting a complete digital growth engine aligned with Barva’s values. From product-market research to website development, from storytelling to ad performance, EC became the strategic growth partner. Together, they nurtured a Bharat-first e-commerce model that was as data-driven as it was emotionally authentic. The collaboration grew deeper over time, with both teams sharing a common goal: to scale without ever compromising the soul of the brand.


The Challenges

  1. Online-Only Product Access – Barva’s products weren’t available in stores initially; awareness and education had to drive sales.

  2. Low Visibility – The brand had minimal digital presence and no structured SEO or ad strategy.

  3. Bridging Urban-Rural Divide – Founders had to communicate across audience types with vastly different cultural and digital behaviors.

  4. Need for Product-Market Fit – Products were great but lacked the right positioning for Bharat’s online buyer.

  5. Small Core Team – All decisions were taken by the founders and one or two stakeholders, Speed was key.


The Strategy: Regional-First, Data-Backed, Founder-Led

1. Brand Identity & Narrative Building

  • Developed a unique story that centered on tradition, purity, and family farming.

  • Positioned Barva as a trustworthy, nature-driven brand rooted in Ayurveda.

  • Highlighted founder voices in brand messaging and video content to build emotional resonance.

2. Product-Market Fit & Research

  • Conducted qualitative market research to understand what women in Tier 2–4 cities look for in skincare.

  • Refined product line positioning to match real buyer needs: safety, nourishment, and tradition.

3. Website & Tech Foundation

  • Built a mobile-first Shopify website optimized for low-bandwidth users.

  • Focused on CRO principles to increase conversions through educational storytelling.

  • Regional language considerations are built into the design and content.

4. Content & Video-First Strategy

  • Created blog content around ingredients, usage, and personal stories.

  • Scripted and edited testimonial videos featuring real customers and the founders.

  • Used WhatsApp videos to reach non-social media users.

5. Performance & PPC Marketing

  • Launched Google, Meta, and YouTube ads targeted at high-intent users (e.g., “organic lipstick India”).

  • A/B tested creative formats, messaging styles, and CTA types for rural and urban cohorts.

  • Created seasonal campaigns: wedding skincare kits, festive glow boxes, monsoon routines.

6. Reputation & Community Building

  • Launched ORM campaigns to address feedback and build product credibility.

  • Built user-generated content streams—customers talking about how their mothers or daughters loved the products.

  • Ran influencer campaigns with rural micro-creators.

7. Analytics & Optimization

  • Created a custom BI dashboard to track ROAS, session heatmaps, and repeat purchases.

  • Used data to refine ad spends, CRO opportunities, and product bundling.


 The Impact: A Brand That Scaled without Losing Its Soul

Key Highlights (2019–2025):

  • 100x increase in online revenue

  • Growing an offline distributor network through increased demand

  • Orders from Tier 2, 3, and 4 cities outpaced urban metros

  • High rankings for targeted keywords in organic search

  • Improved WhatsApp campaign conversion rates through video-first messaging

  • Stronger founder-brand connection built through community-driven content


Founder's Testimonial: Kamakshi & Jaydev Barve

EC Infosolutions has played a huge role in Barva Skin Therapie's growth of 100x in 6 years. Since 2019, Kamakshi & Jaydev Barve, founders of Barva Skin Therapie, have partnered with EC Infosolutions for a wide range of services—from Brand Identity to Website Development, from Content Conceptualization to Business Intelligence, from SEO to PPC Marketing.


"Where Barva Skin Therapie stands today, EC Infosolutions has been a strong foundation behind it. They gave us the right solutions for digital media and empowered us to grow our presence online. We started working together in 2019, and since then, our digital presence has only grown stronger."


Watch the full video testimonial

This data-driven partnership has led to phenomenal growth in their online revenue, distributor network, and retail store presence—all while keeping the brand's authentic spirit intact.


What Made It Work?


  1. Founders at the Forefront – Personal branding gave the products emotional depth.

  2. Tradition as Differentiator – Ghee, turmeric, and aloe vera weren’t just ingredients—they were heritage.

  3. Small Team, Big Agility – A core 2–3 person team made decisions fast, tested ideas quickly.

  4. Right Tech & Right Channels – Shopify + Meta + WhatsApp was a winning stack.

  5. Education Over Convenience – Instead of trying to match big brands on availability, Barva focused on helping users make informed, values-aligned choices.


Final Thoughts

Barva Skin Therapie’s success is a testament to what happens when tradition meets innovation. In an era dominated by fast brands, Barva grew by going slow, going regional, and staying real.

At EC Infosolutions, we believe that Bharat is the next big e-commerce frontier, but it needs stories that connect, strategies that scale, and teams that care.

If you’re building something beautiful and rooted in tradition, we’d love to partner with you.


Want Results Like These?

Let’s build a Bharat-first digital growth plan for your brand. 

+91 99211 93330

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