How Yoke Yoga Built a Mindful, Scalable Wellness App with EC Infosolutions
From the Founders: Words of Trust
“We experienced EC Infosolutions as deeply invested in our mission. They are fast, flexible, and full of positive energy. They learn quickly, solve quickly, and have never said no. That’s rare.”
— Piyush Vijayvargiya, Co-Founder
Our AI Engineering Capabilities
Our AI Engineering Capabilities
Automated Video Editing & Social Media Distribution
Your team focuses on the core — we handle the content engine that fuels discovery and engagement.
Automated Video Editing & Social Media Distribution
Your team focuses on the core — we handle the content engine that fuels discovery and engagement.
Automated Video Editing & Social Media Distribution
Your team focuses on the core — we handle the content engine that fuels discovery and engagement.
Inbound Lead Generation
Develop high-quality content to attract and engage leads.
Implement SEO strategies for better visibility.
Convert website visitors into qualified leads.
AI-Powered Sales Funnels
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AI-enhanced lead identification and targeting.
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Automated outreach on multiple channels.
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Data-driven insights to prioritize leads.
Performance Marketing & Multi-Channel Ad Strategy
Optimize ad spend with data-driven targeting.
Execute Google and Meta Ads.
Implement Account-Based Marketing (ABM) campaigns for B2B success.
From Creation to Conversion, We’ve Got You Covered
Transforming Challenges into Scalable Solutions
Transforming Challenges into Scalable Solutions
Transforming Challenges into Scalable Solutions
The Vision: Yoga That Heals, Connects, and Uplifts
Yoke Yoga is more than a fitness app. It is a sanctuary for healing, mindfulness, and inclusivity. From trauma-informed sessions to sleep-enhancing meditations, Yoke Yoga is a complete ecosystem designed to offer authentic yoga for every body and mind. But turning this vision into a scalable digital experience required more than just code. It needed empathy, creativity, and relentless execution.
Piyush and Sandeep Vijayvargiya — co-founders of Yoke Yoga — envisioned an app that would feel like a premium yoga studio in your pocket. Accessible. Reliable. Aesthetically calming. And deeply human.
To build this, they partnered with EC Infosolutions.
“We weren’t looking for a vendor. We were looking for a partner who could grow with us.”
— Piyush Vijayvargiya, Founder
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The Challenge: From Idea to Insightful Execution
Yoke Yoga had a strong vision, but needed help with:
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Designing an intuitive UI/UX for their diverse audience
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Building a scalable backend architecture with AWS
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Delivering high-quality video streaming across devices
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Integrating offline access for classes and courses
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Creating a brand feel that resonates with well-being
The co-founders needed a team that could not only build fast but also think mindfully. A team that would work across time zones and prioritize user experience as much as technical reliability.
The EC Infosolutions Approach: A Full-Spectrum Digital Experience
From day one, the EC team approached Yoke Yoga not as a checklist project, but as a co-creation. Here’s how:
UI/UX Design
Our design team created a peaceful yet engaging interface that echoes the values of yoga itself.
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A clutter-free, scrollable experience
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Personalized dashboards with saved classes
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Seamless onboarding with style and level selection
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Visual storytelling to guide and retain users
Result: Better onboarding experience and longer average session duration.
Mobile App Development
Built for both Android and iOS, the app was developed with speed and mindfulness in mind.
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Lightweight codebase for fast loading
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Optimized for high-res video and poor network zones
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Smooth transitions and minimal taps to content
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Built-in calendar and reminder integrations
Result: App store ratings improved, and crash rates dropped significantly.
AWS Hosting and Infrastructure
We hosted the app backend on AWS, enabling a global user base to access content without lags.
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Elastic server capacity for traffic surges
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Secure user authentication and encrypted data
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Video content streaming and caching
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Offline download functionality
Result: Uptime maintained at 99.9%, and load times cut by 60%.
Transforming Challenges into Scalable Solutions
The EC Infosolutions Approach: A Full-Spectrum Digital Experience
From day one, the EC team approached Yoke Yoga not as a checklist project, but as a co-creation. Here’s how:
Transforming Challenges into Scalable Solutions
"They never say no. Even if it’s late here, they respond right away. That’s rare."
— Sandeep Vijayvargiya, Founder
The Impact: From Inner Peace to Global Growth
In just a few months post-launch, Yoke Yoga began seeing strong early traction:
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Thousands of downloads across US, Europe, and India
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Increased average user session by 45%
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Reduced bounce rates and app exits
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Positive reviews citing ease of use and content quality
More than metrics, the biggest success was that the vision stayed intact. Yoke Yoga grew without compromising its values of accessibility, healing, and authenticity.
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Transforming Challenges into Scalable Solutions
What Made It Work: The EC Infosolutions Philosophy
Every brand has a soul. Every product should reflect that.
EC Infosolutions brought these principles to Yoke:
Transforming Challenges into Scalable Solutions
What Made It Work: The EC Infosolutions Philosophy
Every brand has a soul. Every product should reflect that.
EC Infosolutions brought these principles to Yoke:
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Where to From Here?
With the app gaining traction, Yoke Yoga continues to expand content offerings, user engagement features, and global reach. The roadmap includes live sessions, multilingual classes, and wearable integrations.
And EC Infosolutions is proud to walk every step of that journey.
Let’s Talk Wellness Tech
If you’re building a purpose-driven wellness product, let’s co-create it a mindful way.
Your calm, scalable, user-loved product is just one conversation away.
Multi-Channel Outreach
Engage potential customers through email, LinkedIn, WhatsApp, and paid media.
SEO & AI-Driven Content
Enhance visibility with high-quality, search-optimized content.
AI-Powered Video Creation
Deliver compelling, data-driven videos to capture attention.
Targeted Ad Campaigns
Optimize Google and Meta ads for precise audience targeting.
Landing Page Optimization
Improve conversion rates with high-performance landing pages.
Automated Lead Nurturing
Use AI-driven email sequences and workflows for better engagement.
Conversion Rate Optimization (CRO)
Fine-tune every touchpoint to maximize conversions.
Landing Page Optimization
Improve conversion rates with high-performance landing pages.
Conversion Rate Optimization (CRO)
Fine-tune every touchpoint to maximize conversions.
Audience Segmentation & Research
Identify high-intent prospects and tailor messaging accordingly.
Performance Tracking & Analytics
Continuously monitor results to refine and improve strategies.
With a data-driven and AI-powered approach, we help businesses streamline marketing and sales efforts, ensuring efficiency at every stage.
