From Spiritual Wellness App to AI-Powered Guidance Platform
From Vision to AI-Powered Reality: Building The Beacon by Soul 33
For Gaia Chinniah, founder of Soul 33 and a renowned spiritual healer in New Zealand, taking her healing practice digital was the next big step. She envisioned a platform that could carry her spiritual work beyond borders, accessible to anyone, anywhere, at any time.
But there was one challenge:
“I had no technical knowledge at all just so many ideas,” Gaia shares.
What she needed wasn’t just a developer. She needed a partner who could understand the heart behind her work and translate it into technology with empathy, clarity, and care. That’s when EC Infosolutions stepped in.
What began as a simple spiritual wellness app has now evolved into The Beacon by Soul 33 an AI-powered platform delivering 24/7, multilingual, and deeply personalized spiritual guidance to seekers worldwide.
The Vision: Bringing Soulful Healing into the Digital Space
Soul 33 has always been about transformation from Soul Progression Therapy to Reiki healing, tarot, and Akashic readings. Gaia wanted to recreate the same sense of connection, guidance, and empowerment in a digital form without losing its emotional depth.
The result was The Beacon by Soul 33, a mobile app offering users instant access to spiritual tools, intuitive guidance, and healing practices curated by Gaia herself.
“When I decided to create The Beacon, I didn’t know where to start,” Gaia recalls. “EC guided me through every step of the journey.”
The Challenge: Spiritual Meets Digital
Gaia had a clear vision to make spiritual guidance accessible anytime, anywhere. But bringing this deeply personal work into the digital world came with its own challenges:
Transforming Challenges into Scalable Solutions
The Challenge: When Spiritual Vision Meets Digital Reality
Gaia had a clear vision to make spiritual guidance accessible anytime, anywhere. But bringing this deeply personal work into the digital world came with its own challenges:
Transforming Challenges into Scalable Solutions
Transforming Challenges into Scalable Solutions
Transforming Challenges into Scalable Solutions
The EC Infosolutions Approach: Turning Energy into Digital Experience
At EC Infosolutions, we knew this wasn’t just about building an app it was about capturing the soul of Soul 33 and translating it into a seamless, trustworthy, and scalable platform. Our approach combined technical precision with emotional sensitivity:
UI/UX Design for Calm & Clarity
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Designed an intuitive interface with peaceful color palettes and simple navigation.
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Created personalized dashboards and spiritual guidance paths tailored to user needs.
Result: Users found the app easy to explore and emotionally grounding, leading to higher engagement and retention.
The EC Infosolutions Approach: Translating Energy into Experience
At EC Infosolutions, we knew this wasn’t just about building an app it was about capturing the soul of Soul 33 and translating it into a seamless, trustworthy, and scalable platform. Our approach combined technical precision with emotional sensitivity:
Transforming Challenges into Scalable Solutions
AI-Powered Transformation
Transforming Challenges into Scalable Solutions
AI-Powered Transformation
With Agentic AI, The Beacon evolved into a 24/7 spiritual companion offering:
Outcome: A highly scalable platform providing on-demand spiritual guidance for a worldwide audience.
Since the launch of The Beacon by Soul 33, the app has transformed spiritual guidance into an accessible, digital experience:
Impact & Engagement: Healing at Scale
Transforming Challenges into Scalable Solutions
Impact & Engagement: Healing at Scale
Since the launch of The Beacon by Soul 33, the app has transformed spiritual guidance into an accessible, digital experience:
The platform has evolved beyond a simple app-it has become an extension of Gaia’s healing mission, offering personalized, AI-powered support anytime, anywhere.
A Legacy of Trust & Innovation
With a proven track record of driving success, we empower businesses with cutting-edge solutions:
Success Stories
500+
Countries
15+
Years of Excellence
18+
Leads Generated
1M+
Custom Platforms Built
200+
Sales Acceleration Simplified: Get the Answers You Need
Sales acceleration is a strategic approach that combines AI, automation, and data-driven marketing to shorten sales cycles and improve lead conversion. Unlike traditional sales, which rely on manual outreach and broad targeting, sales acceleration leverages AI-powered prospecting, personalized engagement, and multi-channel strategies to connect with high-intent buyers more efficiently.
AI helps streamline sales by identifying high-quality leads, automating follow-ups, and optimizing outreach based on real-time data. It eliminates guesswork, allowing businesses to focus on the most promising opportunities while continuously refining strategies for better conversion rates.
Yes, sales acceleration applies to both B2B and D2C models, though the approach differs. For B2B, it involves targeted account-based marketing (ABM), relationship-building, and lead nurturing. D2C focuses on performance marketing, audience segmentation, and optimizing digital touchpoints to drive conversions.
Absolutely. Our sales acceleration strategies are designed to integrate seamlessly with your CRM, email marketing software, ad platforms, and other business tools to create a unified and efficient sales ecosystem.
The timeline varies based on your industry, sales cycle, and marketing efforts. However, businesses typically begin seeing improvements in lead quality, engagement rates, and conversion rates within a few weeks to months of implementing AI-driven sales acceleration strategies.
Sales acceleration is ideal for businesses looking to scale their lead generation, optimize sales processes, and increase conversions—whether they operate in B2B, D2C, SaaS, eCommerce, or service-based industries.
1. AI-Driven Lead Generation & Sales Prospector
Find the Right Prospects, Faster
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AI-enhanced prospecting tools identify high-quality leads within your target market.
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Automated outreach sequences ensure consistent engagement via email, LinkedIn, and WhatsApp.
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Data-driven decision-making helps prioritize leads with the highest conversion potential.
The Digital Strategy
Over the next few years, EC Infosolutions implemented a phased digital transformation strategy for NCF
Phase 1: Awareness & Community Building (2019–2022)
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Launched targeted content campaigns in both Marathi and English to connect with farmers and gardening enthusiasts
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Promoted organic farming techniques using videos, infographics, and success stories
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Created a strong social media presence on Facebook and Instagram with rural-friendly messaging
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Built trust through local influencer outreach and educational content
Phase 2: Website & E-commerce Setup (2023–2024)
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Developed a robust, mobile-first website for NCF focused on usability and storytelling
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Integrated e-commerce functionality to sell gardening and organic farming products online
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Added features like customer testimonials, regional language support, and educational blogs
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Enabled secure payments, inventory management, and order tracking
Phase 3: Performance Marketing & Scaling (2024–2025)
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Ran Google Ads and Meta Ads targeted at both hobby gardeners and professional farmers
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Focused on high-intent keywords like “organic fertilizer for tomatoes” and “buy neem cake online”
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Created seasonal campaign pushes (e.g., summer gardening kits, monsoon-ready compost)
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Built an email and WhatsApp nurturing funnel for repeat customers
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Collected real-time analytics and continuously optimized conversion paths
From Vision to Reality: We Bring Your Ideas to Life
Your mission deserves more than a generic solution. At EC Infosolutions, we translate visionary ideas into beautifully designed, highly functional digital platforms.
Just like The Beacon, we create apps that empower users, scale seamlessly, and embody the essence of your work. Have a vision? Let’s make it a reality.
Founder’s Testimonial: Trust, Collaboration, and Care
Gaia Chinniah reflects on her experience:
“I had no technical knowledge, just ideas-but EC Infosolutions brought them to life. Even with the time difference between New Zealand and India, the team was always available, responsive, and supportive. Most importantly, I trusted that my work was protected and honored. They truly understood my vision and delivered beyond expectations.”
Our AI Engineering Capabilities
Our AI Engineering Capabilities
Automated Video Editing & Social Media Distribution
Your team focuses on the core — we handle the content engine that fuels discovery and engagement.
Automated Video Editing & Social Media Distribution
Your team focuses on the core — we handle the content engine that fuels discovery and engagement.
Automated Video Editing & Social Media Distribution
Your team focuses on the core — we handle the content engine that fuels discovery and engagement.
Inbound Lead Generation
Develop high-quality content to attract and engage leads.
Implement SEO strategies for better visibility.
Convert website visitors into qualified leads.
AI-Powered Sales Funnels
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AI-enhanced lead identification and targeting.
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Automated outreach on multiple channels.
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Data-driven insights to prioritize leads.
Performance Marketing & Multi-Channel Ad Strategy
Optimize ad spend with data-driven targeting.
Execute Google and Meta Ads.
Implement Account-Based Marketing (ABM) campaigns for B2B success.
From Creation to Conversion, We’ve Got You Covered
Automated Video Editing & Social Media Distribution
Your team focuses on the core — we handle the content engine that fuels discovery and engagement.
AI-Powered Sales Funnels
Seamlessly guide prospects through awareness, interest, and decision-making stages with intelligent automation.
Performance Marketing Meets AI
Campaigns are engineered for precision targeting and conversion, powered by data and optimized for scale.
Predictable Pipeline, Measurable Growth
Get visibility into every step of your funnel with dashboards that show performance, not just impressions.
Web Pages That Convert
Our lead magnet and sales pages are built to drive action, not just clicks.
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Why It Worked: The EC Infosolutions Difference
The success of The Beacon lies in a partnership rooted in trust, expertise, and emotional intelligence.
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Technical skill combined with a deep understanding of spiritual workflows.
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Thoughtful, jargon-free guidance that translated metaphysical concepts into intuitive features.
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A focus on emotional tone-every screen, flow, and feature designed to evoke calm, clarity, and connection.
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Agile, responsive collaboration that honored Gaia’s vision while evolving the platform in real-time.
EC Infosolutions doesn’t just build apps-we create soulful technology that mirrors the values and essence of your work.
Building Something Meaningful Together
Building Your Growth, Step by Step
Success in sales acceleration comes from a structured approach—identifying the right audience, optimizing engagement, and continuously refining strategies. Our process ensures every step contributes to sustainable growth:
Multi-Channel Outreach
Engage potential customers through email, LinkedIn, WhatsApp, and paid media.
SEO & AI-Driven Content
Enhance visibility with high-quality, search-optimized content.
AI-Powered Video Creation
Deliver compelling, data-driven videos to capture attention.
Targeted Ad Campaigns
Optimize Google and Meta ads for precise audience targeting.
Landing Page Optimization
Improve conversion rates with high-performance landing pages.
Automated Lead Nurturing
Use AI-driven email sequences and workflows for better engagement.
Conversion Rate Optimization (CRO)
Fine-tune every touchpoint to maximize conversions.
Landing Page Optimization
Improve conversion rates with high-performance landing pages.
Conversion Rate Optimization (CRO)
Fine-tune every touchpoint to maximize conversions.
Audience Segmentation & Research
Identify high-intent prospects and tailor messaging accordingly.
Performance Tracking & Analytics
Continuously monitor results to refine and improve strategies.
With a data-driven and AI-powered approach, we help businesses streamline marketing and sales efforts, ensuring efficiency at every stage.
