How Medilaser Clinic Grew Patient Inquiries with a Full-Funnel Digital Strategy
From the Operation Room to Online Growth
Medilaser Pioneer Eye Hospital in Pune has long been a name synonymous with high-quality refractive surgery. Founded in 1996 by Dr. Sanjay Sawarkar and Dr. Madhuri Chandorkar, the clinic pioneered laser vision correction in India. With the addition of Dr. Ridhima Bhagali and Dr. Meenakshi Bhagali in 2018, the hospital brought in over 35 years of combined experience and a renewed commitment to clinical excellence.
But great care needs great reach.
In today’s world, even the best services need to be discovered. That’s when EC Infosolutions stepped in to digitally transform Medilaser’s patient journey—from discovery to booking.
The Impact: A Scalable, Beautiful Brand Online
The Challenge: Standing Out in a Digital-First, Health-Conscious World
Medilaser was already well-regarded in Pune’s medical community, but:They lacked a strong digital footprint
Transforming Challenges into Scalable Solutions
The Challenge: Standing Out in a Digital-First, Health-Conscious World
Medilaser was already well-regarded in Pune’s medical community, but:
They lacked a strong digital footprint
As Dr. Ridhima noted, “digital marketing is the need of the hour,” but they needed the right team to get it right.
The EC Infosolutions Prescription: A Full-Funnel Digital Strategy
EC Infosolutions crafted a comprehensive online marketing and technology strategy tailored to Medilaser's audience and services.
Transforming Challenges into Scalable Solutions
The EC Infosolutions Prescription: A Full-Funnel Digital Strategy
EC Infosolutions crafted a comprehensive online marketing and technology strategy tailored to Medilaser's audience and services.
Transforming Challenges into Scalable Solutions
"They're very approachable. They simplify all the technical jargon. And they push what is working."
Transforming Challenges into Scalable Solutions
Transforming Challenges into Scalable Solutions
Transforming Challenges into Scalable Solutions
1. AI-Driven Lead Generation & Sales Prospector
Find the Right Prospects, Faster
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AI-enhanced prospecting tools identify high-quality leads within your target market.
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Automated outreach sequences ensure consistent engagement via email, LinkedIn, and WhatsApp.
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Data-driven decision-making helps prioritize leads with the highest conversion potential.
The Digital Strategy
Over the next few years, EC Infosolutions implemented a phased digital transformation strategy for NCF
Phase 1: Awareness & Community Building (2019–2022)
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Launched targeted content campaigns in both Marathi and English to connect with farmers and gardening enthusiasts
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Promoted organic farming techniques using videos, infographics, and success stories
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Created a strong social media presence on Facebook and Instagram with rural-friendly messaging
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Built trust through local influencer outreach and educational content
Phase 2: Website & E-commerce Setup (2023–2024)
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Developed a robust, mobile-first website for NCF focused on usability and storytelling
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Integrated e-commerce functionality to sell gardening and organic farming products online
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Added features like customer testimonials, regional language support, and educational blogs
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Enabled secure payments, inventory management, and order tracking
Phase 3: Performance Marketing & Scaling (2024–2025)
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Ran Google Ads and Meta Ads targeted at both hobby gardeners and professional farmers
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Focused on high-intent keywords like “organic fertilizer for tomatoes” and “buy neem cake online”
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Created seasonal campaign pushes (e.g., summer gardening kits, monsoon-ready compost)
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Built an email and WhatsApp nurturing funnel for repeat customers
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Collected real-time analytics and continuously optimized conversion paths
The Impact: A Scalable, Beautiful Brand Online
The Results: Clearer Vision, Stronger Online Presence
Since partnering with EC Infosolutions, Medilaser has:
Transforming Challenges into Scalable Solutions
The Results: Clearer Vision, Stronger Online Presence
Since partnering with EC Infosolutions, Medilaser has:
Whether it’s the first time someone Googles “eye surgery in Pune” or watches a testimonial video on YouTube, Medilaser is now discoverable, credible, and conversion-ready.
A Word from Dr. Ridhima
"They are proactive and consistent. They suggest new things, and are very efficient in what they do. I’m really happy with what they've delivered for our centre."
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Are You in Healthcare and Ready to Grow Digitally?
Don’t let your services stay hidden. If you’re running a clinic or healthcare practice, your audience is searching online. We help you:
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Get discovered through content and ads
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Build trust through blogs and video
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Convert inquiries through smart tech and strategy
Our AI Engineering Capabilities
Our AI Engineering Capabilities
Automated Video Editing & Social Media Distribution
Your team focuses on the core — we handle the content engine that fuels discovery and engagement.
Automated Video Editing & Social Media Distribution
Your team focuses on the core — we handle the content engine that fuels discovery and engagement.
Automated Video Editing & Social Media Distribution
Your team focuses on the core — we handle the content engine that fuels discovery and engagement.
Inbound Lead Generation
Develop high-quality content to attract and engage leads.
Implement SEO strategies for better visibility.
Convert website visitors into qualified leads.
AI-Powered Sales Funnels
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AI-enhanced lead identification and targeting.
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Automated outreach on multiple channels.
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Data-driven insights to prioritize leads.
Performance Marketing & Multi-Channel Ad Strategy
Optimize ad spend with data-driven targeting.
Execute Google and Meta Ads.
Implement Account-Based Marketing (ABM) campaigns for B2B success.
From Creation to Conversion, We’ve Got You Covered
Building Your Growth, Step by Step
Success in sales acceleration comes from a structured approach—identifying the right audience, optimizing engagement, and continuously refining strategies. Our process ensures every step contributes to sustainable growth:
Multi-Channel Outreach
Engage potential customers through email, LinkedIn, WhatsApp, and paid media.
SEO & AI-Driven Content
Enhance visibility with high-quality, search-optimized content.
AI-Powered Video Creation
Deliver compelling, data-driven videos to capture attention.
Targeted Ad Campaigns
Optimize Google and Meta ads for precise audience targeting.
Landing Page Optimization
Improve conversion rates with high-performance landing pages.
Automated Lead Nurturing
Use AI-driven email sequences and workflows for better engagement.
Conversion Rate Optimization (CRO)
Fine-tune every touchpoint to maximize conversions.
Landing Page Optimization
Improve conversion rates with high-performance landing pages.
Conversion Rate Optimization (CRO)
Fine-tune every touchpoint to maximize conversions.
Audience Segmentation & Research
Identify high-intent prospects and tailor messaging accordingly.
Performance Tracking & Analytics
Continuously monitor results to refine and improve strategies.
With a data-driven and AI-powered approach, we help businesses streamline marketing and sales efforts, ensuring efficiency at every stage.
