Creating a Unified Direct Selling Ecosystem with Custom E-commerce, Commission Automation, and Integrated Logistics

Industry: Wellness, Lifestyle, Direct Selling

Region: New Zealand and Australia

Engagement: Long term digital transformation partnership involving full cycle engineering across E-commerce, consultant operations, multi level commission automation, training, and logistics management

Technology Stack Overview

Frontend: ASP.NET, HTML, CSS, JavaScript

Backend: Microsoft .NET Framework with C 

Database: Microsoft SQL Server 

Hosting: Microsoft Azure and hybrid on premise setup 

Integrations: Payment gateways, New Zealand Post, Australia Post, Training Portal, Helpdesk System

Challenge

The client managed a large direct selling network with thousands of consultants across New Zealand and Australia. Most operations were manual, including commissions, order placement, shipping coordination, and offline event sales. Existing retail and E-commerce platforms could not support features like multi level compensation, event based ordering, or region specific logistics.

They needed an end to end digital ecosystem capable of 

• Moving consultants and customers to a unified online ordering platform 

• Automating multi level commission structures for large consultant networks 

• Integrating with New Zealand Post and Australia Post for shipping 

• Supporting extensive training and onboarding programs 

• Reducing workload in billing, shipping, finance, and reporting 

• Ensuring reliability and scalability for long term growth
  

A long term technology partner was essential to design, build, and evolve the platform sustainably.

Solution

EC Infosolutions designed and engineered a complete direct selling ecosystem that unified customer experience, consultant operations, commission workflows, logistics, and training into one integrated platform.

Key Functional Modules

1. Multi Level Commission Management

A custom engine was developed to calculate earnings across personal sales, team volumes, and incentive tiers. The system provided Automatic multi level computation Real time reporting and finance integration Transparent statements for consultants

2. E-commerce and Consultant Portals

Two connected portals delivered seamless operations A customer facing storefront with secure payments and tracking A consultant dashboard for personalized pricing, order placement, and profile management

3. Digital Training and Knowledge Center

A structured learning portal supported onboarding and continuous training with Tutorials and video learning Milestone based achievements Training analytics for team leaders and administrators

4. Offline Event Sales Module

A specialized system enabled consultants to record orders at home events and demonstrations Orders automatically mapped to event hosts Rewards tracked within the system

5. Logistics Automation and Shipping Integration

Deep integrations with New Zealand Post and Australia Post enabled Automated order consolidation Generation of invoices, packing slips, and shipping labels Real time shipment tracking for customers and consultants

6. Helpdesk and Customer Support System

A unified support center was implemented with Email and live chat ticketing Call center integration Comprehensive admin dashboards

Implementation and Delivery

The partnership continued for nearly a decade and included platform development, integration upgrades, workflow automation, system optimization, and cloud migration support. EC Infosolutions delivered ongoing enhancements to meet evolving business needs and market expansion.

Results

The platform became the backbone of the client’s multi country direct selling operations.

It delivered 

• Sixty percent reduction in manual processes across departments 

• Higher consultant engagement and training adoption 

• Improved customer satisfaction with faster delivery and real time tracking 

• Streamlined financial, logistics, and support workflows 

• Stable and scalable long term system performance

  
  

The ecosystem supported continuous growth and positioned the company as a modern, digitally enabled leader in direct selling.

Key Takeaways

Digitization strengthens transparency and long term growth Automation improves efficiency across sales, logistics, and finance Integrated systems enhance collaboration between consultants and administrators Long term engineering partnerships support sustained innovation

Get Connect

Looking to digitize direct selling operations with a unified platform for E-commerce, commissions, logistics, and consultant management

EC Infosolutions builds scalable, business focused ecosystems designed for global retail and direct selling networks.

Connect with us to explore how a custom platform can support your next phase of growth.