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Case Study: Sprivil Healthcare's Digital Growth Journey with EC Infosolutions

Introduction: Building a Brand Beyond the Factory Floor

In a market overflowing with beauty and skincare brands, very few know where their products truly come from. Behind the labels and marketing lies a world of formulation, R&D, compliance, and manufacturing precision. Sprivil Healthcare, founded in 2006, has emerged as one of India’s most respected private label manufacturers, partnering with over 20 brands across India and abroad.

Yet, in a world where digital presence equals credibility, even the most successful B2B companies must tell their story authentically and impactfully. That’s where EC Infosolutions came in.

Since 2021, EC Infosolutions has been working with Sprivil to build its digital identity, lead generation ecosystem, and B2B visibility using a multi-channel, content-driven strategy tailored for the skincare manufacturing space.


About Sprivil Healthcare: A Foundation of Innovation

Sprivil Healthcare specializes in the manufacturing of skincare and personal care products, with a focus on both organic and conventional formulations. The company boasts a state-of-the-art manufacturing unit in Satara, Maharashtra, and has built a strong reputation for:

  • Cutting-edge R&D

  • A culture of continuous innovation

  • A young but experienced team (average employee age: 32)

  • Long-term team loyalty, with department heads averaging 8+ years of experience

  • Deep involvement of the founders in daily operations and product development

Sprivil is not just a vendor it is a partner in innovation for beauty brands looking to launch, scale, or reformulate their product lines.



The Challenge: Scaling Trust in a B2B-Heavy Industry

While Sprivil had strong operational capabilities and client relationships, its digital identity did not reflect its scale, innovation, or vision. Key challenges included:

  • Limited digital storytelling to highlight its expertise and infrastructure

  • Low visibility on professional platforms like LinkedIn

  • Minimal organic reach or inbound interest from new potential clients

  • No centralized online space for showcasing Sprivil’s innovations, culture, or facilities

  • Absence of content that could build trust with potential brand partners



The Solution: EC Infosolutions’ Full-Funnel Growth Strategy

EC Infosolutions developed a tailored digital roadmap focused on visibility, credibility, and connection aligned with Sprivil’s core values of innovation, excellence, and customer-centricity.

1. Website Revamp

We redesigned Sprivil’s website to reflect the company’s capabilities and story clearly.

  • Simplified site structure focused on B2B value proposition

  • Professional visual identity showcasing labs, teams, and certifications

  • Optimized for search and performance across desktop and mobile

  • Clear CTAs for partnership inquiries and lead generation

Outcome: Increased site time, repeat visitors, and higher engagement from business prospects.



2. Content Marketing (Blogs + Reels)

Sprivil had years of innovation to share — it just hadn’t been put into words and visuals.

We built a content engine that:

  • Shared behind-the-scenes glimpses of Sprivil’s R&D, facilities, and people

  • Highlighted industry trends, compliance tips, and formulation know-how via blogs

  • Showcased innovation in packaging and process via short-form Reels

  • Used storytelling to build brand transparency and thought leadership

Outcome: Prospects started engaging via blog shares, video views, and inbound messages.



3. LinkedIn Profile Upgrade + Organic Strategy

Sprivil’s leadership and company page were refreshed with:

  • Professionally written LinkedIn bios and banners

  • Regular content including milestones, culture stories, R&D highlights, employee features

  • Community engagement via targeted hashtags and comment strategy

We ensured founder visibility, allowing Sprivil’s values to be communicated by the people behind the company.

Outcome: Follower base grew steadily, connection requests from potential partners and consultants increased.



4. LinkedIn Paid Ad Promotion + Outreach

To accelerate growth, EC ran high-intent B2B outreach campaigns:

  • Sponsored ads targeting FMCG professionals, brand founders, and retailers

  • Clear messaging: “Looking for a private label manufacturing partner?”

  • LinkedIn message outreach via Sales Navigator to targeted decision-makers

  • Campaigns were A/B tested for copy, CTA, and industry relevance

Outcome: Dozens of qualified leads generated monthly through LinkedIn alone.



5. Google Ads for Discovery

We deployed Google Search Ads targeting:

  • “Private label skincare manufacturer in India”

  • “White label beauty product companies”

  • “Organic cosmetic manufacturer for startups”

The campaigns emphasized Sprivil’s USPs: custom formulations, manufacturing flexibility, fast TAT, and R&D support.

Outcome: A consistent stream of organic and paid inbound inquiries.



A Culture of Collaboration: EC x Sprivil

Our relationship with Sprivil wasn’t vendor-based; it was a strategic partnership. We worked closely with department heads and the founding team to ensure every piece of content, every campaign, and every narrative aligned with how Sprivil sees itself — and how the world should see it too.

This made the entire campaign honest, human, and high-impact.



Why It Worked: The EC Infosolutions Philosophy

Story-First, Not Sales-First:

We positioned Sprivil not as a manufacturer, but as a story of innovation, consistency, and a people-first culture.

Platform-Native Thinking:

Each platform had a different language — and we respected that. What worked on LinkedIn didn’t go on the website or blogs as-is.

Founders at the Core:

Sprivil’s leadership was brought forward in communication, lending authenticity to every message.

Aligned Tech + Content:

The winning combination of website design, SEO, blogs, Google Ads, Reels, and LinkedIn Outreach created a powerful loop of visibility and credibility.



Future Forward: Plant 2 and Beyond

Sprivil’s next chapter is already underway. With a new manufacturing plant breaking ground just 1200 meters from its current facility, Sprivil is doubling down on its commitment to innovation and growth.

Their future is not just about scale it’s about building India’s most trusted, transparent, and tech-driven private label manufacturing ecosystem.

At EC Infosolutions, we’re proud to continue this journey with them.



Final Words

Sprivil Healthcare’s story is a reminder that great brands don’t just need great products they need great presence.

And in a world where credibility is built online first, being quiet is not an option.

If you’re building a purpose-driven manufacturing or e-commerce brand, let’s connect. EC Infosolutions brings together technology, creativity, and culture to help brands grow with soul.

+91 99211 93330 


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