Case Study: How Nature Care Fertilizers (NCF) Scaled Beyond Regional Boundaries with EC Infosolutions
- Sushant Bhalerao
- Jul 3
- 3 min read
Updated: 3 days ago
Background: Deep Roots in Agriculture
Nature Care Fertilizers Pvt. Ltd. (NCF), founded in 1997, has been a pioneer in providing organic input solutions to farmers across Maharashtra and beyond. As a trusted input supplier and manufacturer in the agri-ecosystem, their products have consistently delivered value to both small-scale and commercial farms.
Based in Vita, Sangli district, NCF built a legacy over 28 years through a traditional distribution network of offline dealers, word-of-mouth marketing, and strong community ties. But as the world moved online, so did customer behavior. And with that shift came a pressing question:
How can an agri-business, deeply rooted in tradition, thrive in a digital-first world?
That’s when EC Infosolutions stepped in.
The Beginning: A Seed of an Idea
Jaydev Barve, Managing Director of NCF, first met Shreyasee and Sushant Bhalerao from EC Infosolutions over six years ago. At the time, digital transformation felt like a distant concept, especially in the farming industry.
"Initially, I was skeptical," recalls Mr. Barve. "We work in agriculture—how could digital channels help? Would it even be affordable?"
But EC Infosolutions offered something rare: clarity and vision without jargon. The suggestion was simple but powerful build your digital presence before the world forces you to.This wasn’t just about building a website. It was about reimagining how NCF connects with farmers, gardeners, and hobbyists across devices, geographies, and languages.
The Challenge
When NCF first partnered with EC Infosolutions in 2019, they were navigating multiple hurdles:
Zero digital footprint: No website, no e-commerce store, no online brand presence
COVID-19 impact: Offline sales were affected, but there was no online channel to compensate
Niche market communication: Explaining organic farming techniques and product use was challenging via traditional brochures
Skepticism toward tech: Internal resistance and concerns about ROI
Limited reach beyond Maharashtra: Despite having quality products, there was little national visibility
The Digital Strategy
Over the next few years, EC Infosolutions implemented a phased digital transformation strategy for NCF:
Phase 1: Awareness & Community Building (2019–2022)
Launched targeted content campaigns in both Marathi and English to connect with farmers and gardening enthusiasts
Promoted organic farming techniques using videos, infographics, and success stories
Created a strong social media presence on Facebook and Instagram with rural-friendly messaging
Built trust through local influencer outreach and educational content
Phase 2: Website & E-commerce Setup (2023–2024)
Developed a robust, mobile-first website for NCF focused on usability and storytelling
Integrated e-commerce functionality to sell gardening and organic farming products online
Added features like customer testimonials, regional language support, and educational blogs
Enabled secure payments, inventory management, and order tracking
Phase 3: Performance Marketing & Scaling (2024–2025)
Ran Google Ads and Meta Ads targeted at both hobby gardeners and professional farmers
Focused on high-intent keywords like “organic fertilizer for tomatoes” and “buy neem cake online”
Created seasonal campaign pushes (e.g., summer gardening kits, monsoon-ready compost)
Built an email and WhatsApp nurturing funnel for repeat customers
Collected real-time analytics and continuously optimized conversion paths
The Results: Growth Rooted in Strategy
Between December 2023 and June 2025, NCF experienced exponential digital growth
This isn’t just data, it’s evidence of transformation. Let’s break it down: Reach
From a village in Sangli to pan-India visibility. NCF’s website attracted 3.5 lakh+ users organically and via paid efforts.
Customer Experience
Streamlined buying process, multilingual support, and educational content empowered first-time buyers and returning customers alike.
Brand Lift
Increased customer trust, direct feedback via digital channels, and visibility on search engines make NCF discoverable to newer markets.
Client Testimonial
🎥 Watch the full testimonial video:
What Made This Partnership Work
Respect for Tradition, Eye on Innovation: EC didn’t try to replace NCF’s legacy; instead, they amplified it through digital tools.
Regional Understanding: Campaigns in Marathi, grounded in farming language and visuals, built instant relatability.
Education-First Approach: EC Infosolutions emphasized content that educates rather than just sells.
Long-Term Commitment: A 5-year journey that scaled slowly, sustainably, and with continuous iteration.
Key Takeaways for Other Agri-Businesses
Digital isn’t optional anymore: even for rural or semi-urban brands.
You don’t need to be tech-savvy to succeed online: you just need the right partner.
Your regional language is an asset: use it to build community and trust.
A website is your best field representative: available 24/7, explaining your products tirelessly.
Final Thoughts
The story of NCF and EC Infosolutions proves that when tradition meets technology, powerful things happen. It’s a reminder that no business is too small, too rural, or too old-fashioned to win in the digital age; they just need a partner who understands both worlds.
If you’re in the business of impact—whether it’s agriculture, education, or manufacturing—let’s talk. We’d love to help you grow.
Want Results Like These?
Let’s take your business from local to global. 📩 Contact EC Infosolutions or email us at hello@ecinfosolutions.com